Klüber Lubrication supports WFI Ingolstadt School of Management

December 07. 2017

Klüber Lubrication supports WFI Ingolstadt School of Management

Students discuss new service concepts. How impressive portal-based services in a B2B environment are was proven with a live demonstration of Klüber Lubrication's EfficienyManager at the Ingolstadt School of Management.

In their guest lecture Julius Fuchs (Manager Competitive Intelligence) and Alexander Dörner (Head of Service Business Development) from Klüber Lubrication discussed Klüber's service concepts with business students of different master programs. The lecture was well received and attracted a lot of students. Before addressing services, Julius Fuchs explained the effect of lubricants with the help of a fidget spinner model, lubricated with several products from Klüber Lubrication. Touching upon Klüber Lubrication's history and its association with Freudenberg, he gave an overview of the machine lifecycle and the possibility to integrate services. Alexander Dörner then referred to this background information to give insights into the existing service portfolio and how this adds value directly to the customer.

Practical examples of how to control and maintain services

It was especially the practical examples that made this lecture so exciting. The audience was impressed which new ways Klüber Lubrication is already opening up. The highlight of the session was a live demonstration of the EfficiencyManager – developed by Klüber Lubrication to control maintenance tasks via mobile devices.The students had the opportunity to see instructions for machines of a fictional company, their status and the necessary maintenance tasks. They were able to discover the EffiencyManager with their own mobile devices (iOS or Android) while following the input from Klüber Lubrication experts Julius Fuchs and Alexander Dörner.

After the fairly practice-oriented lecture, students who wanted to experience innovative service development for themselves were invited to join a workshop. With the help of the Business Model Canvas they developed new services for Klüber Lubrication. In two teams the students worked on different market segments. One team chose the automotive industry with the focus on tire production, while the other one opted for the food industry. The students managed within a short period to understand the complex Klüber Lubrication business and derived concrete actions. Their new service ideas were innovative and showed an outside view on our business.

Klüber Lubrication is thanking Professor Jens Hogreve, Chair of the Department of Service Management and Hannes Fleischer, PhD student for the organisation as well as all students for their interest and their participation. Klüber Lubrication is looking forward to the next projects in Ingolstadt.