2011 – the Year of Chemistry

August 04. 2011

2011 – the Year of Chemistry

The UN General Assembly proclaimed the year 2011 as the International Year of Chemistry.

Since September 2010 the German Chemical Industry AssociatonAssociation of the German Chemical Industry (VCI) has been attracting attention to its "Chemistry in Dialogue" campaign.

Under the title "Your chemistry. Look forward to the future." the campaigns illustrates the role of this industry for a high quality of life of present and future generations to a broader German-speaking public.

The importance of chemistry in our daily lives is still widely underestimated in the population. For this reason, the campaign will continue in 2011. With a video quiz, the VCI demonstrates the many contributions chemistry makes to everyday life in an entertaining fashion.

We at Klüber Lubrication are also supporting this campaign. It is an opportunity to work together to heighten the awareness of chemistry.